Dave Herrell

Welcome to my site. I’m Dave Herrell, Founder and President of Zarpra, Vice President of IT for LeadsMarket, and a seasoned IT executive with over 15 years of experience leading transformative technology initiatives.

At Zarpra, I lead a team of IT experts dedicated to helping businesses align technology with strategic goals. We deliver high-impact solutions, including virtual CIO leadership, fractional IT management, cloud optimization, and security-driven IT consulting. Whether it’s guiding startups through smart tech foundations or helping established organizations streamline operations, Zarpra exists to bridge the gap between innovation and execution.

At LeadsMarket, I serve as Vice President of IT, overseeing infrastructure, security, and systems operations for a high-volume digital marketing and financial services platform. My work includes leading modernization projects, managing cloud environments, strengthening cybersecurity posture, and supporting scalable business growth through effective IT governance.

With a career built on driving performance, reducing risk, and increasing operational agility, I’ve led successful projects across cloud migrations, identity and access management, SaaS implementations, and disaster recovery planning. I hold certifications from Microsoft, Google, AWS, Atlassian, VMware, CompTIA, and more.

My leadership philosophy is rooted in delivering practical, forward-thinking solutions that solve real business problems. I’m passionate about building resilient IT environments, mentoring technical teams, and enabling companies to focus on their mission while technology works seamlessly in the background.